2026 Gartner® Magic Quadrant™ for Unified Communications as a Service

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Connected Signals

From QA to AI Coaching

The best teams don't wait until calls are over to improve performance.

Before

Most QA systems were solely retrospective

Managers:

  • Reviewed sampled interactions.
  • Identified issues after conversations ended.
  • Delivered delayed coaching.
  • Manually tracked trends.

This resulted in:

  • Inconsistent agent performance.
  • Slow feedback cycles.
  • Limited coaching scalability.
  • Reactive operations.

The Shift

High-performing teams moved coaching into the interaction itself. Instead of identifying problems later, they guided agents during live conversations.

After

With AI Coaching

Coaching Hub

Sean Williams

(919) 123-4567

Sean Williams
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CSAT Score

AI became an active operational system—not just a reporting layer.

  • Agents receive guidance in real time.
  • Managers coach from operational insights.
  • Onboarding accelerates.
  • Performance improves continuously.

What Changes Operationally

Managers stopped spending time searching for problems

Instead they:

01

Prioritized high-impact coaching opportunities.

02

Reinforced behaviors consistently.

03

Operationalized feedback loops.

04

Improved performance continuously.

Organizations operationalizing real-time coaching consistently see:

AI became an active operational system—not just a reporting layer.

  • Agents receive guidance in real time.
  • Managers coach from operational insights.
  • Onboarding accelerates.
  • Performance improves continuously.
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2%
678 conversations
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Deflection rate
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From QA to AI Coaching | Dialpad